An InDepth Analysis of the Media and Culture Issues of Society The materialization of the relationship amongst the flowerpot media and the universal civilization has always been a contentious issue in social sciences. The political economists insist on the economic consumption of the media industry in the instauration of this phenomenon of the twentieth century. Though, advocates such(prenominal) as prat Fiske, argue that popular culture is in reality the creation of the populous itself, and is independent of the capitalist production surgical action of the communication sector. Basing his argument on the immense interpretive world-beater of the people, Fiske believes that the audience is able to break all the indented meanings within a media inwardness. He also believes- by giving new meanings to that particular(prenominal) message they can oppose the power block that is exhausting to overturn its ideology to the public. Conseq uently, this anarchistic activity of the audience creates the popular culture as a defence mechanism. Even when we brook Fiske?...If you indigence to get a full essay, order it on our website: OrderEssay.net
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